
"It’s NOT being hyped because it’s a “good book”…it’s being hyped because it fills a hole in the book world. I think this is monstrously unfair. And I’ve definitely seen it happen! Oh this book features a blind, asexual, ethnic protagonist? HYPE IT. IT MUST BE GOOD. Um, excuse me but: not necessarily. It bugs me when a book gets hyped because of content, not good storytelling!"Now, as Cait pointed out, not all books are going to be liked by everyone. So just because a book is hyped doesn't mean you'll like it. But I do think this kind of hype is important.
(All emphasis in the quote is Cait's, not mine.)
Marginalised groups are severely under-represented in fiction, we all know this. The YA world is doing better, but there's still a long way to go, as certain marginalised groups are almost unheard of in YA. But when they are heard of, those of us who want to promote diverse books get quite excited!
Case in point: a few months ago, I was browsing on NetGalley, and the website suggested Seven Ways We Lie by Riley Redgate to me. The cover was really eye-catching, so I clicked and had a read. Not only did it sound like a really intriguing story, but when I saw the words "the closeted pansexual who only cares about his drug-dealing profits", I became all meerkat-like. This book is the first I've heard of that is available to read (to bloggers if not everyone) that has a pansexual main character. I immediately requested the book, then went on Twitter to announce to my followers, and certain people in particular who I know seek out LGBTQ YA, about Seven Ways We Lie.
Jim of YA Yeah Yeah was also interested in reading a book with a pansexual character. He read it, he loved it, he recommended it. I'm not sure if he mentioned it before or after he read it, but he told YA author and diverse books advocat Dahlia Adler about it. Dahlia also loved it. In a recent Twitter chat for LGBTQ YA (I'm afraid I can't remember which), both Jim and Dahlia recommended the book - Jim crediting me for suggesting it to him (which is why I know about all of this) - and lots of people replied to the tweets, excited to read it themselves.
Jim and Dahlia both loved the book, so they were hyping it, but I've seen others talk about this book before being able to read it. This character (I'm still yet to read this book, so I don't know this characters name, as he's one of seven narrators) might just be the first pansexual character to appear in YA. This is a big deal. Of course those interested in diverse books are going to be excited about Seven Ways We Lie, talk about it, and be desperate to read it.

And maybe we don't end up liking these books we hype - again, some people might, some might not - but, in my opinion, whether I personally enjoy a story or not isn't as important as people seeing themselves represented in books. For example, What We Left Behind by Robin Talley is the first book I've read that features a genderqueer character, Toni. I was depserate to read it as soon as I heard about it, because of Toni. It was on my radar because it had been tweeted about, because of Toni - and it was being tweeted about long before it was available to read by anyone. I had such a hard time reading this book, so much so that I wanted to put it down. But with my blog I have a voice, so I finished it, and I reviewed it. Even though it wasn't for me, it's one of a very few novels representing genderqueer people, and I might help someone who needs it find it.
Saying all this, I'd like to point something out. As I said, What We Left Behind is the first book I've read to feature a genderqueer character, nor is being genderqueer something I know much about. Since writing my review, I have read a review on Goodreads from a genderqueer reader who was really disappointed with the book's representation of genderqueer people, so it looks like it's not a great representation. Fortunately, we do have NA #ownvoices novel Cam Girl by Leah Raeder which I'm sure does much better in terms of representation - another book that was tweeted about before it was released due to it's genderqueer maincharacter. But before reading that review on Goodreads, I was unaware that What We Left Behind might not actually be a book someone needs, and so talking about it felt like an important thing to do.
So I do think hyping books because of content - when the content is very under-represented marginalised characters - even before you've read them (as - as with What We Left Behind and Cam Girl - sometimes you hear about these books long before they're available to read), is not only not a bad thing, but an important thing.
We should know about these books, and there's a lot of us who will always be waiting to read them.
Now what do you think? Do you think books shouldn't be hyped based on content, but on how good they are? Or do you agree with me, that content can be a good enough reason to hype a book?
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